World Afro Day ‘25

World Afro Day is about celebrating ourselves—our identity, our beauty, and the journey we’ve taken to embrace who we truly are. Hair has always been one of the most visible parts of that journey. For many of us, it has meant navigating pressures to conform to European beauty standards while also dedicating time, love, and patience to caring for our natural textures. But beyond the effort, there is real empowerment in embracing our crowns just as they are.

Our hair is not just hair—it is heritage, creativity, resilience, and art. On World Afro Day, we uplift our crowns as symbols of pride and celebrate them as one of the many things that make Blackness beautiful.

Creative Director: @mrwhoo0
Director Assistance: @neshvideo_
Styling: @freshprince.prod
Production & Assistance: @kim__snth & @a.thi.taya
Photographer: @shotssbylucy
Gaffer: @focusonbadrr
Models: @mrwhoo0 @cyrahfabies @diliana.nvr @mickbdopamine @miriamgariba @jr7five